NFT platform Fair.xyz hosts couture collective Pale Purple in a mission to combine the digital and physical worlds of fashion.

About the Event

LONDON, UK - 13th September 2022 -

Ahead of #LFW2022 some of London’s top creative talent made their way down to Red Bull London for Fair.xyz’s 'No Code' event, showcasing Pale Purple's debut collection, Confrontational Couture: Celestial Bodies, in a celebration of the emergence of Web3 creativity and culture.

San Francisco and London-based Pale Purple's visually stunning 3D footwear collection comes as the arrival of Web3 looks set to herald in a new age for the creative and fashion industries. And how are they doing this? By using groundbreaking, no-code NFT launch platform Fair.xyz.

Unlike traditional NFT creation platforms, Fair.xyz is building the first Web3 community of its kind, where coders, creatives, engineers, CEOs, artists, DJs, musicians and photographers alike can mingle in physical and digital harmony; and Pale Purple is living proof that the gap between digital and physical experiences is narrowing. ‘No Code’ is the first event of many, as Fair.xyz aims to get behind only the best creative talent whilst providing a platform that acts as a launchpad for ideas big and small, with no Web3 experience required or even wanted.

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About Pale Purple

Founded in 2021, Pale purple is a hybrid couture footwear brand for collectors that require an aggressive style statement and something in return. As a creative think tank, they go beyond the typical footwear model and create artistic pieces that are built to last through storytelling, design and investment.

With the amalgamation of their aggressive designs and unique digital showcases, Pale Purple are bringing their inaugural NFT collection of meta-physical footwear to the latest iteration of the internet.

Pale Purple is narrowing the gap between physical and digital experiences with a focus on ownership, innovation and collaboration, already proving to have a timeless appeal whilst also breaking the mould and going against the norms of building a footwear brand.

About Fair.xyz

Founded in 2022, Fair.xyz is the next generation, no-code NFT launch platform, pioneering the world's first gas-war free (read: fair) experience for creators and collectors alike. Created by engineers from Meta and Goldman Sachs, the company’s first project was helping the Ukrainian Government launch an NFT collection, raising £1.4m to fund the war.